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Press and the Royal Wedding

No doubt, this Friday most of you will tune into the broadcast of the Royal Wedding starring William and Kate. An event that has taken over the media and captivated international audiences. This wedding has received more media attention than Tom and Katie, Jen and Brad, and perhaps even Oprah (if she ever married Stedman). Thanks to YouTube, I’m sure we will see endless media attention over Kate’s dress, the style of her hair and her wedding vows for weeks on end. This is definitely the wedding of the century.

When you start a new business, getting press and media attention can be a challenge. After all, you have to compete with all the social noise already buzzing throughout the internet and people question, why is your business/product worthy of generating buzz. When we first launched our company, our strategy was getting people to know about us. Who is ubisu? What do you sell? What makes you unique? These were questions that we had to answer because essentially we were little fish swimming in a very large pond of products.

Early on, we were fortunate to get an article published about us in Dwell Magazine, a publication that we admire and read frequently. From there, people started knowing about us and journalists contacted us about writing more articles. Later, we were extremely pleased to be featured in the Spring 2011 Edition of Design Lines Magazine and on some notable design blogs and local newspapers. But getting media attention is not easy for any small business. We always have to compete with larger brand names and current events (like the wedding of William and Kate). No business would want to launch a new product this coming Friday when all newspapers and televisions will be tuned into the royal wedding. Now, if William and Kate were standing beside one of our URBINS during their wedding ceremony, I won’t lie, I would be quite pleased. But chances are, Friday is not the day to make a big media announcement.

We just wanted to say a special thank you to all the writers who have taken the time to interview us and write an article about our company! And a very special thank you to our customers as well! You definitely make our day!

One Comment

  1. Liz
    Posted 04/29/2011 at 10:14 PM | Permalink

    Alana, I hear you about the pull of mass media over other important, more tangible things in life. I pretended to work my “day job” today while watching the royal wedding, with many things on my to-do list. Including calling you back to talk about he Urbin! I owe you a phone call. Very interested.

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